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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
Response:

A) Metric Builder
B) Data View Filter
C) Custom Event Tracker
D) Calculated Metric

2. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:

A) Share the report through email only.
B) Put the report in the Company folder.
C) Grant edit access to the specific user group.
D) Grant edit access to each individual user.

3. An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?
Response:

A) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year minus 3 months'.
B) Use a fixed date range for the fiscal year.
C) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year plus 9 months'.
D) Create a custom date range enabling rolling date range option, with Start as 'Start of current year plus 9 months' and End as 'End of current year minus 3 months'.

4. Your company launched a loyalty campaign targeting high-value customers. However, your analysis shows a low engagement rate, despite high traffic from returning customers. Upon investigation, you discover that the eligibility criteria were set incorrectly. What action should you take?
Response:

A) Reassign campaign metrics to the engagement tracking report.
B) Adjust the eligibility criteria to target returning customers correctly.
C) Enable real-time data syncing for new campaigns.
D) Update calculated metrics definitions.

5. Which features support real-time data analysis in Adobe CJA?
(Select two.)
Response:

A) Event Processing Engine
B) Profile Data Management
C) Data Retention Policies
D) Real-Time Data Sync

Solutions: