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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Execution and Business Planning | - Category execution and collaboration
|
| Category Management Foundations | - Category management principles and framework
|
| Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Data and Analytics | - Retail and shopper data analysis
|
| Category Strategy Development | - Strategic category planning
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
What are the primary data sources for shopper insights?
- A. Retailer Loyalty
- B. Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
- C. Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
- D. Retailer Loyalty Data and Syndicated Panel Data
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?
- A. Price Range
- B. Consumer Usage
- C. Advertising Dollars
- D. Product Type
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%
- A. Increase in Number of Households
- B. Increase in Dollars per Unit
- C. Increase in Units per Trip
- D. Increase in Total Baskets
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
What is the Dollar Sales per $MMACV for the Product Group in Store 478?
- A. $50
- B. $5,000
- C. $4,000
- D. $200
Correct Answer: B 🗳️
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What is the primary risk of poor shelf placement?
- A. Improved Sell-Through Rates
- B. Decreased Shopper Conversion
- C. Increased Inventory Turns
- D. Overstated Promo ROI
Correct Answer: B 🗳️
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