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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters is looking to personalize their SMS messages. Which data source is supported to personalize messages?

A) MobileConnect Demographics
B) Population in Contact Builder
C) Profile Attributes
D) Data Designer Attribute Group

2. Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They want to use the domain comms.nto.com.au to send emails to the Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability?

A) An additional Sender Authentication Package
B) An additional private domain
C) An additional IP address
D) Register the new domain in Setup's From Address Management

3. A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between Contact -> Person Account -> Real Estate Agent -> Property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A) Use Automation Studio and Salesforce sends with campaign as an audience.
B) Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
C) Use send from Salesforce CRM and Salesforce report to prepare personalization data.
D) Use Automation Studio to prepare personalization data and initiate journey.

4. Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed. What should be implemented to achieve these goals?

A) Edit the Content Permissions and Restrictions by Role setting for each user.
B) Build out an internal business governance and process to support this.
C) Set up Approval Workflow and Share setting inside Marketing Cloud.
D) Integrate an outside CMS with all these permissions built in.

5. A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? (Choose 2 answers)

A) The directory used by the file trigger should be inside the import directory.
B) They may utilize an external FTP site.
C) The directory is unable to be used by another File Drop Automation.
D) The directory cannot contain more than five file triggers.

Solutions: