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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels |
| Topic 2: Advertising and Social Integration | 15% | - Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities |
| Topic 3: Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Build custom reports and dashboards - Interpret attribution models |
| Topic 4: Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
| Topic 5: Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys |
| Topic 6: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Optimize email deliverability - Implement advanced segmentation strategies - Design A/B and multivariate test strategies |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. How can Distributed Marketing messages be configured to use approval workflows?
A) All DM sends need to enable the''workflow active' settingwithin the message template.
B) A customer support case needs to be opened to enable the functionality.
C) Therearecurrently no approval workflows available.
D) It uses the standard Salesforce Approval Process feature to route content through manual approvals.
2. Where would you add a topic profile
A) Social studio automate
B) Social studio engage
C) Workspace settings
D) Admin settings
3. What is the primary function of Einstein Copy Insights?
A) Drive higher Mobile App engagement through optimized Push message copy
B) Give insight on Email message copy to understand which text is resonating with Contacts
C) Recommend best copy for web content for blogs, articles, etc.
D) Analyze the subject lines to uncover insights and optimize email engagement
4. What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?
A) Publish Macros
B) Individually
C) Post Approvals
D) Workspace Shared Notes
5. How often are the Einstein Engagement Scoring models updated?
A) Daily
B) Weekly
C) Monthly
D) Hourly
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |
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