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- Length of Exam: 85 min
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Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automation & Campaigns | 15% | - Program Builder and Program Canvas - Campaign Canvas configuration - Lead scoring and segmentation - Automation logic and flow design |
| Email & Preference Management | 10% | - Email configuration and personalization - Subscription and preference centers - Unsubscribe management |
| Data Management | 20% | - Standard and custom objects - Data prioritization and deduplication - Contact/account fields and views - Data import, export, and standardization |
| Eloqua Fundamentals & Architecture | 15% | - Security settings and user management - System architecture and data model - Platform overview and navigation |
| Implementation Overview | 10% | - Implementation services and offerings - Client documents and required stakeholders - Key milestones and deliverables |
| Tracking & Assets | 10% | - Form creation and configuration - Tracking script integration - Microsites and landing pages - External form integration |
| Branding & Deliverability | 10% | - Bounce and complaint management - IP warming and deliverability strategies - Email groups and domain configuration |
| CRM Integration & Additional Services | 10% | - CRM integration setup - AppCloud and external services - Reporting and analytics |
