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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?

A) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
B) You should have created a corresponding filter for each rule set to be used to identify the segment group.
C) You don't have the segment group feature enabled in the Account Administration settings.
D) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.

2. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
B) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
C) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
D) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.

3. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
B) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
C) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
D) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

4. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Total Clicks, Interval = 3days
B) Measure = Responders, Event Date = 3 days
C) Measure = Responders, Interval = 3 days
D) Measure = Single Clicks, Sent Date = 3 days
E) Measure = Unique Conversions, Event Date = 3 days

5. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

A) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
B) It is not possible to store an Entry Tracking variable in a PET table.
C) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
D) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.

Solutions: