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How to study the Marketing-Cloud-Consultant Exam
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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Modeling and Management | 21% | - Contact configuration and identity management - Data import, export and transformation - Data extensions, attribute groups and relationships - Reporting, tracking and data views |
| Automation | 20% | - Complex automation scenarios and best practices - Scheduling and monitoring automations - Journey Builder design and implementation - Automation Studio activities and workflows |
| Messaging | 11% | - Message delivery and optimization - Email, SMS and push message design - Content personalization and dynamic content - Cross-channel messaging strategy |
| Integration | 20% | - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems - Data model support for personalized messaging |
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution design and architecture planning - Long-term solution maintainability and scalability - Data and segmentation strategy design |
| Account Configuration | 12% | - Account hierarchy and business unit setup - User roles, permissions and security settings - Mobile Studio configuration and features - Sender authentication and deliverability management |
