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Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Create dynamic and customized marketing resources using different scripting languages.
- Configure and install data models (data extensions, shared data extensions, contact model).
- Configure data import.
- Explain the management of subscriptions.
- Work and solve scenarios using the REST and SOAP API.
- Enter the basic SQL, including join instructions.
- Works with clients and platform data (SQL, views, sending registration).
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Marketing Cloud Developer Certification Exam certified salary below
The average Salary of a Marketing Cloud Developer Certified Expert in
- United State - 10,400 USD
- England - 7,924 POUND
- India - 40,945 INR
- Europe - 9,380 EURO
How can you start study for the Marketing Cloud Developer Certification Exam
Get the best preparation guide For Marketing Cloud Developer Certification Exam
Quick guide if you don't have time to read whole the page
The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
What is Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
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Salesforce Marketing-Cloud-Developer日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Contact Handling | 14% | - Manage contact attributes and data - Implement contact segmentation and filtering - Handle contact identity resolution - Use contact model concepts effectively |
| Topic 2: AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Debug and troubleshoot AMPscript and SSJS code - Implement AMPscript in email, CloudPages, and landing pages - Use AMPscript functions for data manipulation - Write Server-Side JavaScript for custom functionality |
| Topic 3: Platform Architecture | 15% | - Implement triggered send architectures - Create and manage CloudPages - Design solutions using Journey Builder - Configure and use Query Activities - Build automations in Automation Studio |
| Topic 4: Data Modeling | 16% | - Define contact data structure and contact key - Implement data relationships (one-to-one, one-to-many) - Design and implement data models using Data Extensions - Utilize Data Views for data access - Implement data import and export processes |
| Topic 5: Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Create and manage API integrations - Implement API authentication methods |
| Topic 6: Security and Data Governance | 12% | - Apply data retention policies - Implement role-based access controls - Configure data privacy and compliance settings - Manage API key security and OAuth flows |
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