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Salesforce MC-Con-201 Braindumps - in .pdf Free Demo

  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Last Updated: Aug 21, 2026
  • Q & A: 0 Questions and Answers
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  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Last Updated: Aug 21, 2026
  • Q & A: 0 Questions and Answers
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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Analytics & Performance Insights8%- Reporting and analytics
  • 1. Matching dashboards to reporting requirements
    • 2. Pre-built dashboards
      - Marketing data and insights
      • 1. Marketing performance insights
        • 2. Surfacing marketing data across Salesforce
          Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
          • 1. Linking multiple data sources
            • 2. Unified customer profiles
              • 3. Identity Resolution configuration
                - CRM data ingestion and activation
                • 1. Audience segmentation and activation
                  • 2. Actionable Lists
                    • 3. Content personalization using CRM data
                      • 4. CRM objects and records
                        - Consumption and entitlements
                        • 1. Data 360 consumption-based entitlements
                          • 2. Platform usage optimization
                            • 3. Marketing automation consumption
                              - Data 360 data model
                              • 1. Data objects and Data Model Objects
                                • 2. Customer data activation
                                  • 3. Connecting and harmonizing customer data
                                    Agentforce & AI Innovation11%- Predictive AI
                                    • 1. Selecting appropriate predictive AI features
                                      - Conversational messaging
                                      • 1. Response handling
                                        • 2. Ongoing interactions across messaging channels
                                          • 3. Customer engagement
                                            - Marketing agents
                                            • 1. Content generation
                                              • 2. Audience segmentation
                                                • 3. Automated campaign creation
                                                  Platform Setup & Governance13%- Business Units and governance
                                                  • 1. Roles and Enhanced CMS Workspaces
                                                    • 2. Content and user governance
                                                      • 3. Business Unit requirements
                                                        - Domain authentication and authorization
                                                        • 1. Self-service domain authentication
                                                          • 2. Domain authorization
                                                            • 3. Branded and authenticated email delivery
                                                              - Marketing Cloud Next environment setup
                                                              • 1. Permission sets
                                                                • 2. Core Org Edition requirements
                                                                  • 3. Marketing Data Kit installation
                                                                    • 4. Data 360 provisioning
                                                                      Consent13%- Consent record management
                                                                      • 1. Creating consent records
                                                                        • 2. Managing and updating consent records
                                                                          - Consent management concepts
                                                                          • 1. Consent and compliance requirements
                                                                            • 2. Consent in customer engagement
                                                                              - Consent collection
                                                                              • 1. Consent banners on external pages
                                                                                • 2. Consent banners on marketing landing pages
                                                                                  - Consent data model
                                                                                  • 1. Platform consent objects
                                                                                    • 2. Consent preference records
                                                                                      Campaign Design, Flow Orchestration & Content30%- Personalized messaging data
                                                                                      • 1. Adding customer data to messaging content
                                                                                        • 2. Selecting appropriate data sources
                                                                                          - Flow orchestration
                                                                                          • 1. Automated business processes and messaging
                                                                                            • 2. Trigger conditions
                                                                                              • 3. Flow elements and logic
                                                                                                • 4. Flow configuration settings
                                                                                                  • 5. Flow types
                                                                                                    - Personalization
                                                                                                    • 1. Repeaters
                                                                                                      • 2. AMPscript
                                                                                                        • 3. Merge fields
                                                                                                          • 4. Content variations
                                                                                                            • 5. Handlebars
                                                                                                              - Activation templates
                                                                                                              • 1. Contact point value selection
                                                                                                                • 2. Activation template configuration
                                                                                                                  - Landing pages
                                                                                                                  • 1. Landing page configuration
                                                                                                                    • 2. Landing page components

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