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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Segmentation and filtering - Lists and Data Extensions - Importing and maintaining subscriber data - Subscriber key and sendable data |
| Topic 2: Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Legal and compliance requirements - Email Studio and application roles |
| Topic 3: Tracking, Reporting and Automation | 15% | - Email performance metrics - Standard reports and analytics - Basic automation and triggered sends - Bounce and complaint management |
| Topic 4: Email Creation and Design | 26% | - Content Builder usage - Email templates and best practices - Accessibility and rendering - Personalization and dynamic content |
| Topic 5: Email Delivery and Testing | 15% | - Send classifications and sender profiles - Sender authentication and deliverability - Preview and test sends - A/B testing options |
Salesforce Email Essentials (EEB101) Sample Questions:
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
- A. A recurring Send Schedule via Guided Send
- B. A Transactional Send Classification
- C. A User initiated Email
- D. A Simple Send Email
Correct Answer: A 🗳️
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?
- A. Subscriber Group
- B. Data Filter
- C. Web Collect
- D. Send Log
Correct Answer: C 🗳️
The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content are a. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?
- A. Create a Free Form content block.
- B. Create an Image content block.
- C. Create an HTML content block.
- D. Create a Text content block.
Correct Answer: A 🗳️
A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?
- A. SQL Query Activities
- B. Profile Management
- C. File Triggers
- D. Data Filters
Correct Answer: D 🗳️
What are some of the best practices to drive engagement with email marketing? (Choose 3)
- A. A/B Testing to see what resonates.
- B. Design for Mobile
- C. segment your communications.
- D. go Social
- E. integrate email marketing and CRM systems
Correct Answer: A,C,E 🗳️
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