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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Lead Management | 24% | - Lists: types, capabilities and creation - Completion actions - Scoring and grading: definition and management - Custom redirects: capabilities and use cases - Segmentation rules - Automation rules: components and use cases - Page actions |
| Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
| Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Administration | 11% | - Field creation, editing and mapping - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
Which of the following can "unmatched" prospects?
A. Automation Rules
B. Dynamic Lists
C. Segmentation Rules
Question 2
What report allows you to see how successful or active a form has been on your site?
A. Campaign reports
B. Form reports
C. Conversion reports
D. None of the above
E. Landing Page reports
Question 3
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
A. Create three separate page actions, one for each URL.
B. Set the page action URL as https://www.lenoxsoft.com/products/B
C. Set the page as a priority page in Marketing Cloud Account Engagement.
D. Create one page action with comma-separated URLs.
Question 4
Which three activities would make a prospect active?
Choose 3 answers
A. Sending an email to their assigned user
B. visiting a Marketing Cloud Account Engagement-tracked page
C. Submitting a Marketing Cloud Account Engagement form
D. Opening a Marketing Cloud Account Engagement email
E. Clicking on a custom redirect
Question 5
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
A. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
B. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
C. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
D. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: B,C,E | Question 5 Answer: C |
