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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Lead Management | 24% | - Lists: types, capabilities and creation - Completion actions - Scoring and grading: definition and management - Custom redirects: capabilities and use cases - Segmentation rules - Automation rules: components and use cases - Page actions |
| Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
| Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Administration | 11% | - Field creation, editing and mapping - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which of the following can "unmatched" prospects?
- A. Automation Rules
- B. Dynamic Lists
- C. Segmentation Rules
Correct Answer: B 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
What report allows you to see how successful or active a form has been on your site?
- A. Campaign reports
- B. Form reports
- C. Conversion reports
- D. None of the above
- E. Landing Page reports
Correct Answer: B 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
- A. Create three separate page actions, one for each URL.
- B. Set the page action URL as https://www.lenoxsoft.com/products/B
- C. Set the page as a priority page in Marketing Cloud Account Engagement.
- D. Create one page action with comma-separated URLs.
Correct Answer: B 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
Which three activities would make a prospect active?
Choose 3 answers
- A. Sending an email to their assigned user
- B. visiting a Marketing Cloud Account Engagement-tracked page
- C. Submitting a Marketing Cloud Account Engagement form
- D. Opening a Marketing Cloud Account Engagement email
- E. Clicking on a custom redirect
Correct Answer: B,C,E 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
- A. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
- B. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
- C. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
- D. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
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