Marketing Cloud Administrator Exam Introduction

The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.

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Marketing Cloud Administrator Certification Exam certified salary is as follow

• India: 74,479 INR
• United States: 1,09,000 USD
• England: 83,370 Pound
• Europe: 98,862 Euro

Marketing Cloud Administrator Certification Exam Requirements are as follow

A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.

The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:

• Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
• Identify best security practices for managing data, users and authorizations.
• Configure Marketing Cloud products (manufacturers, studios)
• Account monitoring (super messages, users, activities) (audits, reports, notifications)
• Troubleshoot account setup and user request issues
• Implementation of account configuration, including business unit structure, permissions and security.
• Evaluate the quality of the data.
• Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
• Management of subscriber data

A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.

There is no prerequisite for Salesforce Marketing Cloud Administrator certification.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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How can you begin study for the Marketing Cloud Administrator Certification Exam

Best guide For Marketing Cloud Administrator Certification Exam

Quick preparation guide if you don't have time to read complete the page

The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.

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